Is it A Problem or An Opportunity?

by fmubarek on July 14, 2011


Faris MubarekHey my name is Faris Mubarek andToday  I’ll be looking at Problems and opportunities. Many people in the internet marketing and all other types of businesses face problems, obstacles and frustration due to not achieving goals as planned. Naturally, we all wish for days that we don’t have problems and our lives are complete.  We tend to forget that problems are integral and important part of our daily life.

Do We Need Problems?

 If there are no problems we cannot think of any growth. The technology sophistication and advanced digital creations are an answer to various problems we’ve encountered in some form or shape.  Instead of wishing not have problems we should strive to understand them and ask ourselves what is this problem telling me? What do I need to find a solution to it? What opportunity could be following the solution of the challenge?  Problems influence our thoughts, our feelings and our actions. You would agree with me that the financial turmoil in the world has changed the way people manage their money, their life and indeed has created many entrepreneurs in internet marketing and other sectors in the world. We are surrounded by opportunities. Opportunities most of the time manifest themselves in the form of problems. At any point in our lives particular problems happen to us and that is not by accident or by coincidence or by chance.

Problem defined

Problem is defined as a situation where a change must be made to whatever the problem is related to. For example not been successful financially is a problem that requires an action of change to the way we behave and do things on daily basis. It is the action we take to change our habit that brings opportunity to succeed in life.

 Problem and Opportunity go hand in hand and that is why the word probortunity was coined. Probortunity is a combination of problem and Opportunity. A probortunity can take various forms such as challenge, mystery, puzzle concern etc.

In the Internet Marketing challenges, problems and the opportunity that internet marketing gives you go hand in hand.

Types of Problems

According Peter Ferdinand Drucker (November 19, 1909 – November 11, 2005) there are 4 Types of Problem:

1.      Truly Generic (individual occurrence is a symptom; Two Different Kinds of Compromises)

  1. Generic, but Unique for the individual institution
  2. Truly exceptional, truly unique
  3. Early manifestation of a new generic problem

It would help to identify the type of problem is the type of problem others have faced. If that is the case the root cause is already known and experiences of others can be leveraged.  That were mentoring and learning from experienced entrepreneurs

How treat Problems

As aforementioned identifying the source of the problem is crucially important ant. Then we have aim for the root cause, but not the symptom.  In order to do that we have ask a big WHY? WHY are we in this economic mess? WHY the relationship is not going well? WHY I’m not achieving the desired goal? WHY am I misunderstood? WHY my website is not ranking in the first page of Google?

We need to use principle based approach in solving problems.  What can we learn from others who solved similar problem? What can be leveraged?

Problem Type #1 – Truly generic
Drucker writes:

“There is first the truly generic, of which the individual occurrence is only a symptom.   Most of the problems that come up in the course of the executive’s work are of this nature.  Inventory decisions in a business, for instance, are not “decisions.”  They are adaptations.  The problem is generic.”

While many symptoms may vary, a lot of problems are actually generic if you look to the root cause.

Problem Type #2 – Generic, but Unique for the individual institution
Drucker writes:

“Then there is the problem that, while a unique event for the individual institution, is actually generic.  The company that receives an offer to merge from another, larger one will never receive such an offer again if it accepts.  This is a non-recurrent situation as far as the individual company, its board of directors, and its management are concerned.  But it is, of course, a generic situation that occurs all the time.”
Sometimes a problem is generic, but unique in that you only face it once. 

Problem Type #3 – Truly exceptional, truly unique
Drucker writes:

“Next there is the truly exceptional, the truly unique event.   The power failure that plunged into darkness the whole of north-eastern North America from St. Lawrence River to Washington D.C., in November 1965, was according to the first explanations, a truly exceptional situation.”

Every now and then, a problem truly is unique.

Problem Type #4 – Early manifestation of a new generic problem
Drucker writes:

“Truly unique events are rare, however.  Whenever one appears, one has to ask, Is this a true exception or only the first manifestation of a new genus?  And this, the early manifestation of a new generic problem, is the fourth and last category of events with which the decision process deals.”

Sometimes a new problem that at first seems unique is really just the first instance of a new generic problem.

Generic or Exception
Drucker writes:

“The first questions the effective decision-maker asks are: Is this a generic situation or an exception?  Is this something that underlies a great many occurrences?  Or is the occurrence a unique event that needs to be dealt with as such?  The generic always has to be answered through a rule, a principle.”

The question to ask is, is the problem generic or an exception?  Drucker recommends starting there.

All Events but the Truly Unique Require a Generic Solution
Drucker writes:

“All events but the truly unique require a generic solution.  They require a rule, a policy, a principle.  Once the right principle has been developed, all manifestations of the same generic situation can be handled pragmatically, that is, by adaption of the rule to the concrete circumstances of the case.  Truly unique events, however, must be treated individually.  One cannot develop rules for the exceptional. ”

For generic problems, you can use generic solutions.  Tailor the proven practices for your particular situation. 

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